UPFARM seeks to transform social farming (SF) into a regional driver of inclusive and sustainable employment for long-term unemployed (LTUs) in Tuscany. The project’s scaling strategy is anchored in four territorial living labs serving as hubs for co-governance, capacity building, and innovative job placement pathways. Inspired by transnational co-creation and best practices from other EU contexts, these labs will function as quadruple-helix alliances, placing LTUs at the center and empowering them as agents of innovation within SF enterprises. Beyond the direct creation of 40 job placements, UPFARM aims to leave a lasting impact by equipping stakeholders with the methodologies and governance models necessary to expand SF, foster a culture of inclusivity, and shape policy innovation at both regional and EU levels.